Increase Your Sales with These Business Card Tips

Business cards are an important but overlooked piece of advertising that every business needs. One or more cards should be handed out to every potential customer. Every business has them, but not all of them pass them out. For as little as 3-4 cents each, your business card is one of your most inexpensive forms of advertising.

Think of your business card as more than just a piece of paper with your phone number on it. A business card is a representative of your company and can by itself provoke customer action. An attention-grabbing card will get more people to call you than a plain ordinary card. A logo will imprint an instant image of your company on the person's mind who views it. A photo might even be better.

Besides your phone number and address, include your message or your USP (unique selling position). Let people know what is special about you or your company. A person looking at your card should not have to wonder what you do or what you sell. Also, don't forget to include your email and website address if you have one. Any pertinent information that can be included should be.

Backside printing on a business card can truly make a difference in sales. Put a map or directions to your location on the backside of your business cards. Put a special discount on the back such as "Bring-in this card to receive a 20% discount on your next order".

Helpful tips, check lists and other information that is specific to your industry can be added to the back of your cards. Information that is useful to your customers will make your cards valuable and will be kept handy for easy future reference.

Here are a few examples of cross-reference charts:

• English to metric conversion charts for engineering and industrial trades
• Interest earning or loan repayment charts for financial institutions
• Cooking measurement charts (how many tsp. in a Tbs., etc.) for cooking-related companies
• Stain-removal tips for carpet cleaners or dry cleaners

Here are some more ideas to put on the back of your cards:

• What to do in case of an emergency
• Important phone numbers
• Calendar
• Dates of special events
• Coupons
• Special Prayers
• Tipping charts (to help people know how much to top the waitress or waiter)

What can you put on the back of your cards that your customers will use?

If all this information will take up too much space, consider a folding card. Some cards are folded in half or in thirds to fit it all in. Don't pad your card with useless information or a weak sales pitch. Include only things that will make your card useful and valuable or that will get people to call and take action, which is the main purpose of your cards.

Business cards can come in various shapes and materials. I have seen cards shaped like shoes, trucks and vans. They can have cut corners or holes punched in them to be used as or look like tags. Business cards can be made of paper, plastic, wood, brass and aluminum to name just a few.

Different colors and texture paper are available which make for nicer cards. Tailor your cards for your audience. An Attorney would want a clean-looking conservative card, while a card for an amusement park would be bright and colorful.

Do you have a service counter? Are your business cards displayed there? If not, shame on you! Tell you customers to take one with them. Tell your counter people to tell customers to take one. If you ask, most people will take one.

Remember business cards are very inexpensive. Don't be one of those companies that has the same box of cards that they ordered five years ago sitting in some cluttered drawer. Give 'em out. Consider carefully how your business cards can affect your customer and how it can make a difference in sales.

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